Free access to the exhibition and Cruise Night

Travel agents will benefit from free entry to the exhibition and the popular Cruise Night on Thursday evening. This has been made possible through the exclusive partnership with fvw|TravelTalk, supported by major cruise line partners including MSC Cruises, Cunard, Mein Schiff and Hapag-Lloyd Cruises. Together they invite their travel advisor partners to attend and foster direct dialogue with the industry.

How to register:
• Subscribe to the “Counter am Mittag” newsletter by 25 August 
→ Subscribe here
• Receive your personal registration code by email
• Redeem the code and register free of charge by 3 September
→ www.seatrade-europe.com/visit/tickets

Without newsletter registration, tickets are available for €85 in the ticket shop. 
A total of 500 free tickets are available.
 

Exclusive for travel agents: CLIA session

On Thursday, 11 September 2025, the Cruise Lines International Association (CLIA) will host an exclusive session tailored to travel agents:
“Cruise Trends – Especially for Travel Advisors”
with Andy Harmer, Executive Director, CLIA UK & Ireland
• Time: 10:30–11:15
• Location: Room St. Petersburg
• Registration: Please note that advance registration is required 
→ Register here
 

Showcase Deck Programme (Hall A4)

In addition to the CLIA session, the Showcase Deck in Hall A4 will feature a diverse programme on Thursday and Friday. Travel agents gain complimentary access with their Travel Agent Days ticket:

Thursday, 11 September
• 14:50 – Rewriting Cruise Marketing: Destinations (Not Discounts) Drive Demand
• 15:30 – Evolving Cruise Demographics: Catering to Next Gen & Multi-Gen Cruisers
• 16:10 – Luxury Living at Sea: Destination/Shore Experiences for Residential Cruise Ships
Friday, 12 September
• 12:15–13:30 – Discover Destinations spanning the entire of Europe: Presentations by Cruise Europe, Cruise Baltic, Cruise Norway, Cruise Britain and MedCruise, highlighting the unique attractions and features drawing cruise guests to their regions.

Voices of the organisers
 

“With the new Travel Agent Days, we are putting the vital role of travel agents centre stage. Together with fvw|TravelTalk and our strong partners, we are opening Seatrade Europe free of charge to the distribution community for the very first time – creating direct encounters with cruise lines and destinations. This strengthens the entire cruise industry.”
— Claus Ulrich Selbach, Vice President Exhibitions Maritime and Energy, Hamburg Messe und Congress

“Only those who experience cruise first-hand can truly inspire their clients. That’s exactly what the Travel Agent Days deliver – close access to cruise lines, products and trends.”
— Alexander Krug, Editor-in-Chief, fvw|TravelTalk