The user behaviour on our webpages is evaluated in pseudonymised form for the purpose of matching advertisements with your personal interests. The information captured includes data about your activities on this website (e.g. surfing behaviour, sub-pages visited, time spent on each page, etc.). Without your express consent, this information will not be combined with the identity of the bearer of the pseudonym.
Our webpages may use Google AdSense, a service enabling integration of advertisements provided by Google Inc. ("Google"). AdSense is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense users so-called cookies. These are text files that are stored on your computer to analyse the way you use webpages. Google AdSense also uses so-called Web Beacons (invisible graphics). Web beacons allow specific information such as visitor traffic on these pages to be evaluated.
The information cookies and web beacons generate about the way our webpages are used (including your IP address) and the delivery of advertisement formats is transmitted to, and stored on, a Google server located in the USA. Google may disclose this information to its business partners. However, Google will not combine your IP address with other stored data obtained from you.
You may set your Browser application to reject the installation of cookies; however, please be advised that by so doing you may not be able to use the full range of features offered by our website. By using our webpages you give your consent to the above-described processing of data captured about you by Google in the above-described manner and for the purpose as stated above.
Our webpages may use Google Analytics Remarketing functionality in combination with the multi-device features of Google AdWords and Google DoubleClick. This functionality is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
These features allow the advertising target audiences generated using Google Analytics Remarketing to be linked with the device-independent features of Google AdWords and Google DoubleClick. This means that personalised advertising messages can be adapted to your interests based on your previous user and surfing behaviour on one of your devices (e.g. smartphone) and presented on any of your other devices (e.g. tablet or PC).
Provided that you have given your consent, Google will match your web and app browser history with your Google account for this purpose. As a result, the same personalised advertising messages can be displayed on any device that is logged on to your Google account.
To support this feature, Google Analytics captures Google-authenticated user IDs, which are then temporarily combined with our Google Analytics data to define and create target audiences for advertisement across devices.
You may object to cross-device remarketing/targeting permanently by disabling personalised advertising in your Google account using the following link: https://www.google.com/settings/ads/onweb/.
Our webpages may use Google AdWords. AdWords is an online advertising application provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
In connection with the use of Google AdWords we also use a technology called Conversion Tracking. Whenever you click an advertisement provided by Google, a conversion tracking cookie is set. Cookies are small text files the user's Internet browser installs on the user’s computer. These cookies expire after 30 days and are not used to make the user personally identifiable. If the user visits specific pages of our website before the cookie expires, Google and we ourselves can recognise that the user has clicked the advertisement and was redirected to that page.
Each Google AdWords customer receives an individual cookie. These cookies cannot be tracked by the websites of AdWords Customers. The information collected by the conversion cookies is used to create conversion statistics for AdWords customers who have agreed to use conversion tracking. These customers are told how many users have clicked their advertisement and been redirected to a page bearing a conversion tracking tag. However, they do not receive any information allowing them to personally identify any users. If you do not wish to participate in conversion tracking, you may easily object to the use of this feature by disabling the Google Conversion Tracking cookie in your Internet browser's user settings. When you have done this, you will not be included in any conversion tracking statistics.
You have the option to adjust your browser settings so you will be notified every time a cookie is about to be set. This way you can allow cookies in selected cases only, reject cookies in other cases or in general, and enable automatic deletion of cookies when you close your browser. Disabling cookies may restrict the functionality of our webpages.
Our webpages may use the user activity pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This is done to track the behaviour of visitors of our pages after they have clicked a Facebook advertisement and been redirected to the website of the respective provider. It allows to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and to optimise future advertisement campaigns.
For us as operators of our website, the data collected in this way remain anonymous, and we are unable to draw any conclusions regarding the identity of any user. However, Facebook will store and process this information. This means that linking it with the relevant user profile is possible, and Facebook may use this information for its own advertising purposes according to the Facebook policy on the usage of user data. This method allows Facebook to place advertisements on Facebook pages as well as non-Facebook websites. As the operator of our website, we have no influence on the way these data are used.
You may also disable the remarketing feature called “Custom Audiences” in the advertisement settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen after logging on to Facebook.
If you do not have a Facebook account, you may disable usage-based Facebook advertisements by going to the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.