A. Type and purposes of data-processing, legal basis, and data storage
When you use our webpages, various personally identifiable data items are collected. The provisions below explain what kinds of data we collect and how we use them.
Persons under the age of 16 should not transfer any personal data to us without the consent of their parents or guardians. We do not request personal data from children and adolescents. We do not knowingly collect such data and do not pass it on to third parties (Protection of minors).
The provider of our webpages collects and stores information automatically in so-called server log files which your browser programme transmits to us automatically. The information transmitted includes:
- Browser type and version
- Operating system used
- Referrer URL
- HTTP status code and the volume of data transmitted
- Host name of the accessing computer
- Time of the server query
- IP address.
These data are not combined with any other data sources.
Data processing is based on GDPR, Art. 6(1)(f).
Most of the cookies we use are so-called Session Cookies which are deleted automatically when your visit ends. Other cookies remain on your device until you delete them. These cookies allow us to recognise your browser the next time you visit our webpages.
You have the option of adjusting your browser settings so you will be notified every time a cookie is about to be set, so that you can allow cookies in selected cases only, reject cookies in other cases or in general, and enable automatic deletion of cookies when you close your browser. Disabling cookies may restrict the functionality of our webpages.
Cookies that are required to perform electronic communication transactions or enable certain features you wish to use (e.g. the shopping basket feature) are stored on the basis of GDPR, Art. 6(1)(f).
The website operator has a legitimate interest in the storage of cookies which ensure that its services are provided in a technically error-free and optimised manner.
(3) Contact form and e-mail contact
When you send us a request using our contact form or by e-mail, we will store your information provided on the enquiry form or in your e-mail message, including the contact information provided by you, for the purpose of responding to your enquiry and any potential follow-up questions. We will not disclose this information to anyone without your consent.
This means that the data you enter into the contact form or e-mail message will be processed exclusively on the basis of our legitimate interest (GDPR, Art. 6(1), p.1 (f). If the purpose of the e-mail or contact form correspondence is to enter into a contract, GDPR article 6(1), p.1 (b) provides an additional legal basis.
We process the information from the contact form or your e-mail message solely to arrange our interaction with you. This constitutes the required legitimate interest in processing the data. The data provided by you through the contact form or your e-mail message will be stored pursuant to Item I.6.
With your consent, you may subscribe to our newsletter which we distribute to inform you about our current programmes available to interested parties.
We use the so-called double-opt-in method for newsletter subscription registrations. If you would like to subscribe to our newsletter, which is offered on our webpages, we will need an e-mail address for you. Following your registration using your e-mail address we will send you an e-mail message to the address you provided. In this e-mail message we will ask you to confirm that you agree to receive the newsletter. If you do not confirm your registration within 7 days, your information will be temporarily blocked, and erased automatically no later than seven days thereafter. You will not be required to provide any further data but may do so voluntarily. We will use your data exclusively for the purpose of sending you the required information. We will not disclose your data to any third parties.
The data you enter into the newsletter subscription form will be processed exclusively as agreed by you (GDPR, Art. 6(1), p.1 (a)). The legal basis for sending the newsletter following the sale of products or services is the German Unfair Competition Act (UWG), section 7(3).
You may at any time revoke your consent to the storage of your data and e-mail address and to their use for the purpose of sending you the newsletter, for example by using the link ABMELDEN/UNSUBSCRIBE found in the newsletter, or by sending an appropriate message to the contact address indicated in the Imprint. The legality of any data processing prior to your revocation will remain unaffected.
We will store the data you have provided for the purpose of receiving the newsletter until you cancel your newsletter subscription, and erase your data upon your cancellation as stipulated under Item I.6. Data stored by us for other purposes (e.g. e-mail addresses for the ticket shop or the Online Service Center) will remain unaffected.
(5) Registering on our webpages and on site
(Ticket shop, Online Service Center, Wi-Fi, job applicant management, journalist accreditation, press mailing list, saving favorites)
You may register on our webpages for the use of additional website features. We will use the data entered by you exclusively for the purpose of enabling usage of the relevant services that you have registered for. The information required for registration must be provided in full. We cannot accept incomplete registration.
Registration is required to purchase online tickets. This will require you entering your personally identifiable data, which we need to process your ticket order. The information required for contract performance is marked appropriately. All additional information will be provided at your own discretion. You may also register with us using your Xing, LinkedIn or Facebook account. If you choose to do so, your Xing, LinkedIn or Facebook profile data will be transmitted to us, provided that you have given your consent. We will process the data provided by you or transmitted to us via Xing, LinkedIn or Facebook for the purpose of processing your order and maintaining your customer account.
The data you provide when you register will be processed on the basis of your consent (GDPR, Art. 6(1), p.1 (a)). You may revoke your consent at any time pursuant to Item I.3.b. You may do so in an informal e-mail message to us. The legality of any data processing performed previously will remain unaffected by your revocation.
To the extent that it is necessary to process personally identifiable data in fulfilment of a contract between ourselves and the Data Subject, Art. 6(1), p.1 (b) of the GDPR provides the legal basis. The same applies to any data processing that is necessary to perform certain pre-contractual activities.
Provided that processing your data is necessary for us to safeguard our legitimate interests, the alternative legal basis will be GDPR, Art. 6(1), p.1 (f). We process the information from the relevant contact form solely for the purpose of providing this or the relevant other service. This constitutes the required legitimate interest in processing the data.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 Para. 1 lit. c DSGVO serves as the legal basis for the processing of this data.
The above also applies to the purchase of tickets to trade events on site. In order to attend trade events, identification as a trade visitor is also required.
In addition, we process your data so that we can put visitors in touch with suitable exhibitors or contact persons as part of our matchmaking service (matchmaking functionality, see II.7).
If you place an ORDER AS A GUEST, we will process your data exclusively for executing the purchasing contract. Your data will not be used for any further marketing purposes unless you have given your express consent to receiving customer messages from us (GDPR, Art. 6(1), p.1 (a)).
In the event of major changes to the services we offer, or any changes necessary for technical reasons, we will use the e-mail address you provided with your registration to notify you accordingly. We may also use your data for marketing purposes among our customer base.
(6) Job applicant registration on our webpages
The “Career” section of our website will take you to our job application portal were you may submit a job application to us.
Your personally identifiable data will be used and processed by us for the purpose of making a hiring decision about you.
The legal basis for processing your data will be GDPR in connection with the German Federal Data Protection Act (BDSG), sec. 26. Furthermore, personally identifiable data may be processed under other provisions of labour and social law as amended, in particular those pertaining to the rights of employees at their place of work. To the extent that processing personally identifiable data is required to fulfil a legal obligation of the Data Controller, the legal basis is Art. 6(1), p.1 (c) of the GDPR.
Personally identifiable data processed for the purpose of making a hiring decision will be deleted as soon as processing is no longer required to arrive at a hiring decision. This means that the duration of data storage depends on the duration of the decision-making process.
Applicants who have received a rejection message will be told upon completion of their application process that HMC would like to store their data for potential future job openings. If this is not desired, the data will be deleted.
If you have sent us an unsolicited application which does not respond to a specific job opening advertised by us, we will likewise process your personally identifiable data so as to make a hiring decision. The above stipulations apply mutatis mutandis. As a matter of principle, we will erase your data if we do not anticipate being able to make use of your personally identifiable data for making a hiring decision in the foreseeable future, or if you do not want us to store your data for potential future job openings.
Your personally identifiable data may be used to assert, exercise or defend legal claims, provided that you or we have or wish to assert any such legal claims.
The legal basis of data processing in these cases is GDPR, Art. 6(1), p. 1 (f). In such an event, the Data Controller's or any third party's legitimate interests shall be the assertion, exercise or defence of a legal claim. If you give us your consent to processing your personally identifiable data, your written consent shall at least constitute part of the legal basis of data processing (GDPR, Art. 6(1), p. 1 (a)).
Conceivably, this might result in a storage duration beyond the time at which a hiring decision is made. For example, this would be the case if there is any indication that you might assert legal claims against the Data Controller. In this case, the data will be stored for the amount of time needed to assert, exercise or defend such legal claims. The criteria for determining an appropriate storage duration may include the terms stipulated by the German General Equal Treatment Act (AGG; sec. 15(4)(1)) as well as the German Labour Court Law (ArbGG; sec. 61(b)), as well as statute of limitations rules and legally stipulated retention periods. Furthermore, the data may be stored if such storage is provided for or required under European or national legislation as per EU regulations, laws or other provisions applicable to the Data Controller. If you have agreed to your data being stored for an unlimited time period, your data will be erased as soon as you revoke your consent.
There are no intentions to transmit your applicant data to other countries outside the European Union, however, such transmission cannot be entirely excluded to the extent that it is legally permissible.
You are under no obligation to provide any personally identifiable data to us for the purposes of a job application. However, we are unable to conduct an evaluation of your application without you providing any information allowing us to assess your suitability and availability or to contact you.
(7) online invitation management tool
At some events we work together with service providers such as Guest Company. The service provider provides us with an online invitation management tool for events which allows us to distribute free (online) invitations, reminders, registration confirmations and admission tickets for events. We have entered into a data processing agreement according to GDPR, Art. 28 with the service providers. Data is processed exclusively for the purpose of sending invitations to a selected group of recipients.
The service provider generally receives the following personal data from us for this purpose:
- First and last name
- E-mail address
In addition, we may receive data from our cooperation partners which we may have processed by the service provider on their behalf according to GDPR, Art. 28.
The legal basis for processing this data is provided by GDPR, Art. 6(1)(f) ("legitimate interest") and the German Unfair Competition Act (UWG), section 7(3). The data will be deleted as soon as it is no longer needed for the processing purposes.
You may object to the use of your data for the purposes given above at any time, or revoke your consent, by sending a message to privacy(at)hamburg-messe(dot)de. If you choose to ask for deletion of your personally identifiable data stored by us, we will comply immediately unless our documentation and retention obligations require us to do otherwise.
If you provide personal data of accompanying persons, we assume that their consent has been obtained. This data will also be deleted after the event.
Hamburg Messe und Congress GmbH uses so-called Social Plug-Ins, a technology which allows you to share specific content on social media. To protect your privacy, we offer you these social plug-ins as "Two-Click Buttons". This two-click approach prevents user data (such as the user's IP address) to be transmitted to social networks such as Facebook at the moment you open our website.
The buttons are disabled by default and must first be enabled by clicking the social plug-ins once. Facebook, Twitter and Google transmit the plug-in content directly to your browser, which embeds it into our webpages.
Clicking the social plug-ins a second time allows you to fully use all the social media features, such as "Recommend".
Once activated, the feature will remain active in your browser for up to eight weeks. You may disable the feature at any time by clicking each individual button once, or by deleting the cookies in your browser.
The plug-in provider stores data collected about you as a user profile for advertising, market research and/or website customisation purposes. In particular, data (including data from users who are not logged on to the site) is evaluated to present user-specific advertisements and to inform other users of the respective social network about your activities on our website. You have the right to object to the creation of these user profiles; to raise an objection, you must contact the provider of the plug in. Plug-ins allow us to interact with social networks and other users for the purpose of improving our website and making it more interesting to you as a user. The legal basis for the use of plug-ins is GDPR, Art. 6(1), p.1 (f).
Data will be transferred independent of whether you have an account with the plug-in provider and have logged on to it. If you have logged on to the plug-in provider, your data as collected by us will be assigned directly to your account with the plug-in provider. If you use the enabled button and, for instance, link the page, the plug-in provider will store this information with your user account and relate it publicly to your contacts. We recommend that you routinely log off after each use of a social media network, especially before activating the button so as to avoid your button use being associated with your plug-in provider profile.
For further information regarding the purpose and scope of data collection and processing by the plug-in provider, please read the providers' data privacy policies as detailed below. There you will also find additional information on your related rights and the configuration options you have to protect your privacy.
(a) Facebook plug-ins (Like & Share buttons)
Meta Platforms, Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php; additional information on data collection: www.facebook.com/help/186325668085084, www.facebook.com/about/privacy/your-info-onother as well as www.facebook.com/about/privacy/your-info;
(b) Twitter Plug-In
Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; twitter.com/privacy.
(c) Google+ Plug-In
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; www.google.com/policies/privacy/partners/;
(d) Instagram Plug-In
Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA; https://instagram.com/about/legal/privacy/.
(e) LinkedIn plug-in
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; www.linkedin.com/legal/privacy-policy.
(f) XING Plug-In
Xing AG, Gänsemarkt 43, 20354 Hamburg, DE; www.xing.com/privacy.
(g) YouTube Plug-In
YouTube LLC (operated by Google), 901 Cherry Ave., San Bruno, CA 94066, USA; policies.google.com/privacy;
Some sub-pages may temporarily provide video files in a YouTube frame that you may replay. Any time you play such a video you actually access the website www.youtube.de of Google Inc. through the frame. We have no influence on the scope of your data collected by Google Inc. when you access the YouTube website, or Google's handling of your data. Both are subject to the legal responsibility of Google Inc. However, you may find further information on Google's handling of your data by following this link: policies.google.com/privacy
Our webpages may use the web analytics services of Google Analytics. These services are provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google analytics uses so-called cookies. These are text files that are stored on your computer to analyse the way you use our webpages. The information cookies generate about your use of our webpages is typically transmitted to, and stored on, a Google server located in the United States.
On our webpages we have enabled the IP anonymisation feature. This feature causes Google to truncate your IP address within European Union member countries or other signatory countries of the European Economic Area Agreement before transmitting the address information to the USA. In exceptional cases, the full IP address is transmitted to a Google server located in the USA, and truncated subsequently. Google will use this information on behalf of the operator to evaluate your use of the webpages, compile reports about the activities on the website, and render to the website operator additional services related to website and Internet use. The IP address transmitted by your browser for Google analytics will not be merged with other Google data.
The legal basis for the use of Google Analytics is the German Broadcast Media Act [TMG], section 15(3), respectively, GDPR, Art. 6(1), p.1 (f). All data transmitted by us and linked to cookies, user information (such as user IDs) or advertising IDs are automatically deleted after 26 months as a result of our event cycles. Once per month all data that has reached the end of their retention period is deleted automatically.
You may set your Browser application to reject the storage of cookies; however, please be advised that by doing so you may not be able to use the full range of our website features. In addition, you are free to inhibit collection of the data generated by the cookie relating to your usage of the webpages (including your IP address) by Google, as well as the processing of these data by Google, by downloading and installing the following browser plug-in via this link: https://tools.google.com/dlpage/gaoptout?hl=de.
(b) Objecting to the collection of your data
You can prevent Google Analytics from collecting your data by clicking on "Recect" in the cookie notice (see above, (2) Cookies).
(c) Demographics feature of Google Analytics
Our webpages use the Demographics feature of Google Analytics. It enables the creation of reports containing information about the age, sex and interests of webpage visitors.
This information is extracted from interest-based advertisements of Google as well as third-party visitor data. This information cannot be used to identify any individual.
You may disable this feature at any time in the advisement settings of your Google account, or generally disable collection of your data by Google Analytics as described under "Objecting to the collection of your data".
(10) Online advertisements
User behaviour on our webpages is evaluated in pseudonymised form for the purpose of matching advertisements with your personal interests. The information captured includes data about your activities on this website (e.g. surfing behaviour, sub-pages visited, time spent on each page, etc.). Without your express consent, this information will not be combined with the identity of the bearer of the pseudonym.
The legal basis for this is GDPR, Art. 6(1)(f).
We work together with Aumago GmbH (“Aumago”), Berlin, a target audience marketing firm. Aumago uses so-called cookies, text files which are saved by the browser of the computer. Pseudonymised usage information is collected in the form of cookie IDs and advertisement IDs without any IP addresses. Cookie IDs and advertisement IDs without an IP addresses do not provide enough information to identify a natural person behind the browser / user.
Based on the surfing behaviour (websites, categories and product pages visited), Aumago assumes a certain interest in a specific B2B industry sector and uses this information on our behalf to send usage-based online marketing messages in a more targeted manner. The cookies can be synchronised with those from other platforms in a process referred to as Cookie Matching. For example, cookie matching may be performed for: Google, Doubleclick, Adition, Appnexus, Mediamath, The Trade Desk, Adform, Active Agent, yieldlab.
The relevant cookies are either Aumago cookies or cookies from third-party service providers contracted by Aumago, such as TheADEX GmbH, Berlin. Users may opt out using the following link at any time to express their disagreement with this cookie tracking. This will cause a so-called opt-out cookie to be set. The OptOut cookie only works if it is not prevented from being stored on the computer, or deleted, by browser settings. If the opt-out cookie is deleted, the user must opt out again. As alternative options, the user may delete the cookies directly from the browser files, set the Do-not-track option of the browser, or go here to manage his or her cookie preferences. If you would like to find out what information your cookie has captured, please send us your cookie ID.
Our websites use the online advertising service Google AdSense which allows advertisements to be custom-tailored to your personal interests. We use this service for the purpose of presenting you with advertisements which might be of interest to you so as to enhance the value of our website to you. To this end, the service captures statistical information about you which is then processed by our advertisement partners. These advertisements can be identified by the inserted note "Google ad” or “Google-Anzeigen”, respectively.
When you visit our webpages, Google is notified that you have accessed them. To obtain this information, Google uses a web beacon to install a cookie on your computer. The data that is transmitted at this time is detailed under Item II.1. of this policy. The type of data collected is beyond our control and we have no precise knowledge of the scope of the data collection and the duration of data storage. Your data will be transmitted to USA for evaluation. If you have logged on to your Google account, your data can be directly assigned to your account. If you do not wish your page usage data to be assigned to your Google profile, please log off from your Google user account. Your data may be disclosed to Google contractors, other third parties as well as government authorities. The legal basis for processing your data is GDPR, Art. 6(1), p. 1 (f). This website does not include any third-party advertisements via Google AdSense.
There are various ways for you to prevent installation of Google AdSense cookies: (a) Modify your browser settings. Specifically, suppressing third-party cookies will prevent you from receiving third-party advertisements. (b) Disable interest-related Google advertisements using the link www.google.de/ads/preferences; please note that this setting will be deleted when you delete your cookies. (c) Use the link www.aboutads.info/choices to disable interest-related advertisements from providers who have joined the self-regulating campaign “About Ads”. This setting will be deleted when you delete your cookies. (d) If you are using Firefox, Internet Explorer or Google Chrome as a browser, you can disable these cookies permanently by following this link: www.google.com/settings/ads/plugin. Please be advised that by so doing you may not be able to use the full range of features offered by this website.
For further information regarding the purpose and scope of data collection and processing, as well as additional information on your related rights and your configuration options to protect your privacy, please contact: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; data privacy terms and conditions for advertisements: www.google.de/intl/de/policies/technologies/ads.
(c) Google adwords and google conversion tracking
Our webpages may use Google AdWords to advertise our attractive services on third-party webpages using so-called Google AdWords. We can assess the success of individual advertisements using the advertising campaign data. We use this service for the purpose of presenting you with advertisements which are of interest to you, to enhance the value of our website to you, and to achieve fair advertising cost levels. AdWords is an online advertising application provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
In connection with the use of Google AdWords we also use a technology called Conversion Tracking. Whenever you click an advertisement provided by Google, a conversion tracking cookie is set. Cookies are small text files the user's Internet browser installs on the user’s computer. These cookies expire after 30 days and are not used to make the user personally identifiable. If the user visits specific pages of our website before the cookie expires, both Google and ourselves can recognise that the user has clicked the advertisement and was redirected to that page. Analytics items typically stored along with this cookie include the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) as well as opt-out information (flags indicating that a user no longer wishes to be approached).
Each Google AdWords customer receives an individual cookie. These cookies cannot be tracked by the websites of AdWords Customers. The information collected by the conversion cookies is used to create conversion statistics for AdWords customers who have agreed to use conversion tracking. These customers are told how many users have clicked their advertisement and been redirected to a page bearing a conversion tracking tag. However, they do not receive any information allowing them to personally identify any users. If you do not wish to participate in conversion tracking, you may easily object to the use of this feature by disabling the Google Conversion Tracking cookie in your Internet browser's user settings. When you have done this, you will not be included in any conversion tracking statistics. We exclusively receive statistical evaluations from Google. These evaluations allow us to determine which of our advertisements have been most effective. We do not receive any other data from the use of our advertisements. In particular, we are unable to identify individual users based on this information.
Based on the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google's use of this tool. Therefore we can only provide the following information based on our current knowledge: By incorporating AdWords Conversion, Google learns that you have accessed a particular section of our website or clicked on one of our advertisements. If you are registered for a Google service, Google may assign your visit to your account. Even if you're not registered or logged on to Google, the provider may obtain and store your IP address.
You can prevent being included in this tracking procedure in several ways:
a) By setting your browser software accordingly; in particular, suppressing third-party cookies will prevent you from receiving any advertisements from third-party providers;
b) By disabling cookies for conversion tracking. To do this, set your browser to block cookies from the domain “www.googleadservices.com”, www.google.de/settings/ads; however, this setting will be deleted if you delete your cookies;
c) By disabling interest-based advertisements from providers who have joined the self-regulating campaign "About Ads” using the link www.aboutads.info/choices. This setting will be deleted if you delete your cookies;
d) If you are using Firefox, Internet Explorer or Google Chrome as a browser, by disabling these cookies permanently via this link: www.google.com/settings/ads/plugin. Please be advised that by so doing you may not be able to use the full range of features offered by this website.
The legal basis for processing your data is GDPR, Art. 6(1), p. 1 (f). For further information on Google's data privacy protection please visit: www.google.com/intl/de/policies/privacy or services.google.com/sitestats/de.html. As an alternative, you may visit the website of the Network Advertising Initiative (NAI) at www.networkadvertising.org.
(d) Google analytics remarketing
Our webpages may use Google Analytics Remarketing functionality in combination with the multi-device features of Google AdWords. This functionality is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
These features allow the advertising target audiences generated using Google Analytics Remarketing to be linked with the device-independent features of Google AdWords. This means that personalised advertising messages can be adapted to your interests based on your previous user and surfing behaviour on one of your devices (e.g. smartphone) and presented on any of your other devices (e.g. tablet or PC).
Provided that you have given your consent, Google will match your web and app browser history with your Google account for this purpose. As a result, the same personalised advertising messages can be displayed on any device that is logged on to your Google account.
To support this feature, Google Analytics captures Google-authenticated user IDs, which are then temporarily combined with our Google Analytics data to define and create target audiences for advertisement across devices.
You may object to cross-device remarketing/targeting permanently by disabling personalised advertising in your Google account using the following link: www.google.com/settings/ads/onweb/.
(e) Facebook custom audiences (pixel)
Our webpages may use the visitor activity pixel by Facebook (Facebook Custom Audiences), Meta Platforms, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion. This enables users of our webpages visiting the social media network Facebook or any other websites using the same method to see interest-related advertisements ("Facebook Ads”). We use this service for the purpose of presenting you with advertisements which are of interest to you so as to enhance the value of our webpages to you.
Based on the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook's use of this tool. Therefore we can only provide the following information based on our current knowledge: By incorporating Facebook Custom Audiences, Facebook learns that you have accessed a particular section of our website or clicked one of our advertisements. If you are registered for a Facebook service, Facebook may assign your visit to your account. Even if you are not registered or logged on to Facebook, the provider may obtain and store your IP address and other identification information.
This is done to track the behaviour of visitors of our pages. It allows us to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and to optimise future advertisement campaigns.
For us as operators of our website, the data collected in this way remains anonymous, and we are unable to draw any conclusions regarding the identity of any user. However, Facebook will store and process this information. This means that linking it with the relevant user profile is possible, and Facebook may use this information for its own advertising purposes according to the Facebook policy on the usage of user data. This method allows Facebook to place advertisements on Facebook pages as well as non-Facebook websites. As the operator of our website, we have no influence on the way this data is used.
The legal basis for processing your data is GDPR, Art. 6(1), p. 1 (f).
For more information on the way Facebook processes user information please visit www.facebook.com/about/privacy.
You may also disable the remarketing feature called “Custom Audiences” in the advertisement settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen after logging on to Facebook.
If you do not have a Facebook account, you may disable usage-based Facebook advertisements by going to the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
With your consent, we use the conversion tracking technology and the retargeting function of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. This technology enables visitors to our website to be shown personalized advertisements on LinkedIn. It is also possible to generate anonymous reports on the performance of the advertisements and information on website interaction. For this purpose, the LinkedIn Insight Tag is integrated on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or its use by LinkedIn. The information about your use of our website recorded by the LinkedIn Insight Tag is encrypted. The cookie is stored in the LinkedIn member's browser until the member deletes the cookie or it expires (the expiry date is six months after the member's browser last loaded the insight tag).
The data processing takes place on the basis of your consent and thus on the legal basis of Art. 6 Para. 1 lit. a) GDPR. You can object to the collection and use of your data to display LinkedIn Ads at any time or revoke your consent, e.g. by changing your cookie settings on our site accordingly. LinkedIn members have the option of opting out of LinkedIn conversion tracking and blocking and deleting cookies or deactivating demographic characteristics at www.linkedin.com/psettings/advertising/. In the LinkedIn settings, there is no separate opt-out option for third-party impressions or click tracking for campaigns running on LinkedIn, as all underlying campaigns respect the settings of LinkedIn members. You can also deactivate the LinkedIn Insight Conversion Tool and interest-based advertising as a non-member by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
In the data protection guideline of LinkedIn at https://www.linkedin.com/legal/privacy-policy you will find further information on data collection and data usage as well as the possibilities and rights to protect your privacy.
Our webpages may use the conversion-tracking service of Adform Germany GmbH (below “Adform”) to advertise our attractive services on third-party webpages with suitable means. We can assess the success of individual advertisements using the advertising campaign data. We use this service for the purpose of presenting you with advertisements which are of interest to you, to enhance the value of our website to you, and to achieve fair advertising cost levels.
Cookies are used to measure advertisement success based on specific parameters such as advertisements viewed or user clicks. The cookie is set as soon as you establish contact with an advertisement feature (e.g., a banner) provided via Adform for a Hamburg Messe und Congress GmbH event. The cookie will contain an advertisement ID and remain valid for 60 days. It does not capture any attributes (such as you complete IP address, your first and last name, your address, your e-mail address) that would allow anyone to identify you personally. However, the advertisement ID tells us which advertisement feature made you aware of the Hamburg Messe und Congress GmbH event in question. Hamburg Messe und Congress GmbH will never attempt to merge the advertisement ID with personally identifiable data.
Users who do not wish to participate in conversion tracking may disable the Adform cookie via their browser by going to site.adform.com/privacy-center/overview.
The legal basis for processing your data is GDPR, Art. 6(1), p. 1 (f). For further information on Adform's data privacy protection please visit: https://site.adform.com/privacy-center/overview.
To analyse the use of our web pages for the purposes of various advertising methods, we use a tracking tool provided by our Data Processor EPROFESSIONAL GmbH, Heidenkampsweg 74–76, 20097 Hamburg in connection with selected events (GDPR, Art. 6(1)(f)).
This tool uses a pixel tag to transmit the following information: HTTP header information, such as the anonymised IP address, the web browser you use, the website URL, the date and time, pixel tag-specific data, including the pixel tag ID and cookie ID, as well as additional information about the visit of our web pages, for example, any orders placed.
You may disable the tracking tool at any time by going here.
The POLARIS CONVENTION ticket shop uses the website tag from Quantcast (Quantcast Pixel), Quantcast Inc, 201 3 rd St, Floor 2, San Francisco, CA 94103-3153, USA ("Quantcast") for conversion measurement. This enables interest-based advertisements ("Programmatic Advertising") to be displayed to users of our websites. Our interest in doing so is to show you advertising that is of interest to you.
If you agree to the use of marketing cookies, your browser automatically establishes a direct connection with the server of Quantcast. Through the integration of Quantcast pixels, Quantcast receives the information that you have accessed the corresponding web page of our website, or clicked on an advertisement from us. The personal information Quantcast collects does not include information that can be used to identify you directly (for example, Quantcast does NOT collect your name or email address). However, Quantcast does collect information that can indirectly identify you. Some information transmitted by cookies and tags, including log data, is personal information.
Quantcast may also receive some information about you from third parties and may combine this information with personal information we have collected about you ourselves. Although Quantcast makes predictions about your interests and demographics based on this information, Quantcast does not know who you are.
Likewise, the data collected is anonymous to us as operators of our websites; we cannot draw any conclusions about the identity of users.
The legal basis for the processing of your data is Art. 6 para. 1 p.1 lit. f DS-GVO.
For more information on data processing by Quantcast, please visit www.quantcast.com/privacy/.
You can find further information on the protection of your privacy in Quantcast's data protection information: https://www.quantcast.com/privacy/
You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link: https://www.quantcast.com/opt-out/.
We use the TikTok Pixel in the POLARIS CONVENTION ticket shop. The TikTok Pixel is a TikTok Advertiser Tool of the two providers
- TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, and
- TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom (both are hereinafter jointly referred to as "TikTok").
Event data collected through the TikTok Pixel is used for targeting our ads and improving ad delivery and personalized advertising. For this purpose, event data collected on our website using the TikTok Pixel is transmitted to TikTok. TikTok uses email or other login or device information to identify users of our website and associate their actions with a TikTok user account.
In part, this event data is information stored in the device you are using. In addition, cookies are also used via the TikTok Pixel, through which information is stored on your end device used. Such storage of information by the TikTok Pixel or access to information already stored in your terminal device will only occur with your consent. The legal basis for the collection and transmission of personal data by us to TikTok is therefore Art. 6 (1) a DSGVO. You can revoke your consent at any time via our Consent Management Tool.
TikTok is the sole controller for the processing of the transmitted event data following the transmission. TikTok uses this data to display targeted and personalized advertising to its users and to create interest-based user profiles. The collected data is anonymous and not visible to us and is only used for us in the context of measuring the effectiveness of ad placements. For more information about how TikTok processes personal data, including the legal basis on which TikTok relies and how you can exercise your rights against TikTok, please see TikTok's Data Policy at https://www.tiktok.com/legal/privacy-policy?lang=de-DE.
For more information about TikTok's data processing, please visit https://www.tiktok.com/legal/privacy-policy-eea?lang=de.
(11) Other third-party services
We also use the following third-party services:
This page may use so-called Web Fonts provided by Google to ensure the uniform display of fonts. When you access one of our pages, your browser will load the required Web Fonts into its cache memory so texts and fonts will display correctly.
This requires your browser to establish a connection with Google servers, which will tell Google that our webpages have been accessed by your IP address. We use Google Web Fonts to achieve a uniform and attractive appearance of our online services. This constitutes a legitimate interest as stipulated by GDPR, Art. 6(1)(f).
If your browser does not support Web Fonts, it will use a standard font installed on your computer.
Our webpages may use Google Maps through an API. This functionality is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the features of Google Maps it is necessary to store your IP address. This information is typically transmitted to, and stored on, a Google server located in the USA. The provider of this webpage has no influence on the transmission of these data.
We use Google Maps to improve the appearance of our online services and make sure the localities described in our webpages can be found easily. This constitutes a legitimate interest as stipulated by GDPR, Art. 6(1)(f).
(d) Audience Response Systeme/Interaction tools
Use of the Slido interaction tool (polls & chats),
During some of our events, participants can use the Slido interaction tool to take part in surveys, cast votes or send questions and impulses via the chat function. The use of Slido is optional and the event can also be followed without Slido.
Q&A: The Q&A function gives participants the opportunity to ask the speakers questions and thus become an active part of the event. For this purpose, participants can ask questions to the speakers after registering (depending on the setting with name only or with name and e-mail address or even without registering at all). After possible moderation, these questions are passed on to the speakers and also made visible to other participants.
Live Polls / Surveys: With the help of the survey function, participants get the chance to share their opinion and take part in surveys. To do this, participants can take part in publicly switched polls after registering (depending on the setting, with name only or with name and e-mail address or even without registering at all).
The data processed by Slido include: Name, e-mail address, company (optional), questions asked, answers to polls, IP address, information about the device used (hardware model, operating software used), time of access, TSL protocol, TSL certificates, information about any system crashes of the interaction tool, hardware settings, language settings, query of pre-installed cookies to identify the browser or any Slido account (if installed on the device used).
b. Data security on our webpages
It should be noted that transmitting information over the Internet (e.g. when communicating by e-mail) can expose data to security gaps. It is impossible to guarantee full protection of data transmissions against third-party access.
For security reasons and to protect the transmission of confidential content such as orders or enquiries you send to us as the operators of this website, these webpages use SSL or TLS encryption. You can recognise an encrypted connection when the beginning of your browser's address line switches from “http://” to “https://”, and a small lock symbol appears next to it.
When SSL or TLS encryption is enabled, the information you send to us cannot be read by third parties.
c. Encrypted payment transactions
If you have entered into an agreement with us that includes a payment obligation which requires transmission of your payment information to us (e.g. account number for us to withdraw a specified amount), this information is needed to carry out the financial transaction.
All payments using common payment methods (such as Visa/MasterCard, PayPal) are exclusively transacted through encrypted SSL or TLS connections. You can recognise an encrypted connection when the beginning of your browser's address line switches from “http://" to “https://”, and a small lock symbol appears next to it.
Encrypted communication prevents third parties from reading any information you send to us.