Simply essential – digital solutions for food service and hospitality

INTERNORGA 2020 presents digital trends for restaurants, hotels and bakeries

Our business, working and everyday lives are going digital – fast. Digital platforms and tools have long since become a part of the food service and hospitality market. Restaurants, hotels and bakeries have new technologies and software solutions available to them, with opportunities to enhance efficiency and improve plannability. The requirements for modern technologies are as varied as the individual segments themselves. As the leading international trade show for the whole of the food service and catering market, INTERNORGA 2020 presents all the latest digital trends for hotels, restaurants and bakeries, and gives trade visitors a platform for direct exchanges with the providers of innovative service solutions.

“New technologies are challenging long established processes and even whole business models, and at the same time giving new chances for the future – and that also applies to the hospitality sector. Companies in the food service, hotel and bakery sectors have to recognise the benefits of digitisation and integrate them into their operators,” explains Claudia Johannsen, Business Unit Director at Hamburg Messe und Congress GmbH. Digital solutions include table bookings, ordering systems, intelligent kitchen technology and smart human resources management software – the range of support systems is highly varied, and depends on the needs of the individual company.

Smart cash registers for every need
A multifunctional cash register system is vital for any food service company. Complete solutions provide a wide range of features for every need. Alongside conventional cash registers, they also include modules for marketing and distribution. Standard features include links between different business areas such as Purchasing and Stock Management, and support for use and updating of individual data records and analyses. That enables restaurants, hotels and bakeries to respond faster to changes, and to identify and use new sales opportunities. Current requirements are well covered by the new generations of cash register systems, with technologies that can combine software and soft skills, such as mobile payment, enabling cash and contactless payments.

Digitised human resources organisation
Innovative software solutions help to create, maintain and document structures and procedures. Investment in digitisation of service planning, holiday planning, evaluation, wage and salary payments and time logging help to ensure better forecasting and planning of future capacities. At the same time, that gives employees more security and enables them to get information at any time on spontaneous changes, specific factors or absences.

Use of digital systems will be a key factor in the future for restaurants, hotels and bakeries. “Investment in digital software solutions is a must in order to reach your target group, stay competitive, and maximise earnings from operations,” says Claudia Johannsen. “It pays for itself in the long run, by facilitating work and optimising significant factors such as sales.” “The digital transformation is already with us and on the advance,” adds Michael Kuriat, President of the Leaders Club Deutschland, an association of leading international restaurant operators. “It is well worth finding out about it.”

All the digital innovations in food service, hospitality and bakery sectors will be on show to trade visitors at INTERNORGA from 13 to 17 March 2020. INTERNORGA 2020 once again brings together a large number of exhibitors, decision makers and leaders in the industry, presenting the very best expertise and information on industry trends. The ideal opportunity to cultivate and expand your own business network.

For more information on digital trends in the food service and hospitality market, take a look at the videos:

INTERNORGA is the leading trade fair for hotels, restaurants, bakery and confectionery. It has more than 1,300 exhibitors from Germany and abroad and over 95,000 trade visitors. It showcases products, innovations, trends and innovations plus digital innovations for the whole of the food service and hospitality market. The trade show is accompanied by international conferences, an extensive supporting programme, and innovative industry competitions.