Bellavita, the Italian trade show, celebrates German premiere at INTERNORGA

Dolce vita goes North – INTERNORGA brings the Italian trade show Bellavita Expo to Germany for the first time. The leading expo for Italian food & beverage products outside of Italy will features characteristic Italian products at Europe’s leading food service and catering expo in March. The exhibitors include both small Italian artisan manufacturers and well-known market leaders, presenting their high-quality products to the international trade visitors.

The exhibition halls will have Mediterranean flair in spring 2019, with a new highlight at Europe’s number one meeting point for the trade, when INTERNORGA welcomes Bellavita Expo to Hamburg. Following Amsterdam, Toronto, Warsaw, Chicago, London, Mexico City, Bangkok and Moscow, Hamburg will now be the hotspot of Italian specialities. Visitors can find out all about the culinary trends and the diversity of Italian cuisine, which has much more to offer than simply pizza and pasta.


Claudia Johannsen, Business Unit Director at Hamburg Messe und Congress GmbH, welcomes the premiere of this new pavilion – “Bellavita Expo is a showcase for the industry, giving a focused presentation of the world of Italian cuisine at one site. It is packed with first-class specialities, and traditional and innovative trend products of the highest quality. Bellavita gives restaurant operators an unmissable chance to explore new areas and surprise their customers.”


Inspiration made in Italia

Italian fine food products are a must in Europe’s professional kitchens. This new cooperation at INTERNORGA gives visitors a comprehensive overview of the top manufacturers from Italy. Bellavita Expo has its own dedicated space on the upper floor of the South Entrance, where visitors can contact Italian manufacturers and get new ideas and inspiration for their business.


“We are delighted to bring Bellavita Expo to Germany for the very first time,” says Aldo Mazzocco, Executive Director of Bellavita Expo. “There is practically no other country where Italian cuisine enjoys such popularity. As the leading international food service and catering show, INTERNORGA is the first choice for us in Germany, and it is a special honour to celebrate our premiere here in Hamburg. INTERNORGA gives our partners a unique exhibition space, for direct and uncomplicated interaction between Italian producers and prospective customers. We have pleasure in inviting INTERNORGA trade visitors to our pavilion to explore the culinary world of Italy.”


INTERNORGA will be held at the Hamburg Messe und Congress site from 15 to 19 March 2019. The Bellavita pavilion will be open for four days, from 16 to 19 March 2019.



INTERNORGA is the leading trade fair for hotels, restaurants, bakery and confectionery. It has more than 1,300 exhibitors from Germany and abroad and over 95,000 trade visitors. It showcases products, innovations, trends and innovations for the whole of the foodservice and hospitality market. The trade show is accompanied by international conferences, an extensive supporting programme, and innovative industry competitions. INTERNORGA is recognised by the Association of the German Trade Fair Industry (AUMA) as Germany’s only international trade show for the HORECA industry.

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