Cruise orderbook hits record high of over $69 billion

The cruise industry is booming. In order to make a name for oneself in the highly competitive market, details such as a particularly tasteful interior design are essential. The new MARINE INTERIORS is a meeting place for top-class exhibitors and panelists

With cruising becoming more and more popular across the globe, it is as important as ever to focus on trends and innovations that will make the cruise experience even more unique and inspiring. Design is a crucial factor when it comes to creating dreams for consumers and brand equity for cruise lines.

As the cruise orderbook hits a record high of 118 ships with a total order value of over $69 billion, it's no wonder cruise lines are taking the opportunity to invest in developing their fleets through introducing new passenger technologies and designing impressive passenger spaces.

How to stand out from the rest

Creating spaces which evoke a sense of brand identity is key for cruise lines to present their identity to potential cruise passengers and in the age of social media technology, it is important for brands to create designs which encourage passengers to share their experience across media platforms.

The new MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM being held in Hamburg, Germany on 11-13 September is dedicated to interior design, equipment and technology in cruise and offers the opportunity to hear from leaders in the industry speaking about the challenges and successes in creating spaces for brands who want to stand out from the rest. Two sessions will be held at the show and will welcome speakers from across the industry including newbuilds and refurbs, architecture, art curators and design.

Top-class conference programme

The session, ‘How to design to comply’, on Thursday, 12 September, will discuss the challenges of producing aesthetically pleasing designs alongside regulatory limitations and welcomes Antonio Di Nenno, Lead Architect, New Buildings, MSC and David McCarthy, Director, Marine Projects & Communications, at the London-based design agency AD Associates. “I’m very pleased that 'design' is spearheading the conference sessions at the MARITIME INTERIORS Cruise & Ferry Global Expo in Hamburg. As cruise brands continually search for a competitive edge, the role of design is pivotal in delivering the guest experience and fulfilling their brand ambition. I'm delighted to be joined by other industry professionals who share the same passion for 'great design' and how this is helping brands not only retain but attract new guests to cruising,” said McCarthy.

For the second interiors session of the event, titled ‘How design helps to convey, define or create brand identity’, on Wednesday, 11 September, McCarthy will be joined by Tai Danai, CEO, Artlink who recently curated over 1,600 pieces of artwork for Seabourn’s ‘The Ovation’ launched in 2018 and her sister ship ‘Encore’ launched in 2016.

Fredrik Johansson, Part Owner of Tillberg Design will also be on the panel contributing his experience in managing some of the world’s most prestigious marine projects. Tillberg led the development of the design for the new Ritz Carlton luxury superyacht due for launch in February 2020, developing a bespoke and exclusive experience for passengers.

The session also welcomes to the panel Timo Hogestraat, Junior Partner from Partner Ship Design; and Trevor Young, Vice President, Newbuilding & Refurbishment, MSC.

Visitors interested in attending some of the MARINE INTERIORS discussion panels may reserve their tickets here. Both sessions are free to attend.

On Wednesday 11 September and Thursday 12 September, MARINE INTERIORS opens from 10:00 am to 06:00 pm. On Friday 13 September the fair closes at 02:00 pm. Journalists may obtain an online accreditation by going to


About the MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM

The MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM takes place every odd year. At the inaugural event from 11-13 September 2019, exhibitors from all areas of ship interior design will be present to meet up with top-level visitors, including decision-makers from shipowning companies, shipyards and design firms. The new trade fair will be held in parallel with the Seatrade Europe – Cruise and River Cruise Convention. Visitors have free access to both events.

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