HMC as implementation company for the German Garden at Floriade Expo 2022
Floriade Expo 2022 in Almere
From April 14 to October 9, 2022, the Floriade Expo took place in Almere near Amsterdam. The Dutch Horticultural Expo is themed “Growing Green Cities” with the sub-themes “Green”, “Food”, “Health” and “Energy”. Floriade Expo 2022 had set itself the goal of raising awareness of sustainability in cities worldwide and presenting various solutions. Therefore, the participating countries and institutions set up gardens and pavilions on the 60-hectare Expo site.
The responsible Federal Ministry of Food and Agriculture (BMEL) had commissioned the Expo-experienced Hamburg Messe und Congress GmbH (HMC) with the planning, organization and implementation of the official German Garden at Floriade Expo 2022.
The German Garden
“BIOTOPIA – Growing Community”
Within the framework of an EU-wide call for tenders, the consortium consisting of insglück Gesellschaft für Markeninszenierung mbH, gtp2 Architekten and studio grüngrau Landschaftsarchitektur GmbH was awarded the contract for the concept development, planning and realisation of the interior and exterior design of the German Garden.
The German Garden reflected a biotope that is constantly growing and developing. The guiding principle for this was the utopia of sustainable, healthy living in the cities of the future. With the motto “BIOTOPIA - Growing Community”, the German contribution invited people to think further, build further and grow further together.
The two-storey pavilion consisted of an extraordinary architecture made of wooden profiles with a lush facade planting where the plants grew along the building front. Thus, the indoor and outdoor spaces merged into each other. The building wrapped around the plot boundaries and encloses the atrium at the heart of the site.
With an exhibition area stretching of over 620 m² on two floors, the focus of the exhibition lay on the diverse German visions, perspectives, projects and innovations that deal with the cities of the future. In the individual exhibition rooms on the themes of “Green”, “Food”, “Health” and “Energy”, exciting exhibits invited visitors to marvel and participate. It presented how every individual can contribute to a greener future. The exhibition could also be experienced playfully with a smart bracelet. With the help of this bracelet, visitors were able to collect icons of the four sub-themes by activating exhibits and "liking" ideas. At the end of the exhibition, the collected icons of several visitors were read out in the final exhibit, and a personal vision of the green city of the future came to life. In addition, a culinary experience awaited visitors in the German Restaurant as well as a roof garden and a spacious atrium which invited them to linger.
Former Expo-participations of HMC as implementation company:
- 2019: German Garden – Beijing, PR China
- 2017: German Pavillon – Astana, Kazakhstan
- 2016: German Garden – Antalya, Turkey
- 2012: German Pavillon – Yeosu, South Korea
- 2010: Hamburg House – Shanghai, PR China
- 2008: German Pavillon – Zaragoza, Spain